Overview

Vratislavia Software is a Wrocław software house selling custom development and dedicated engineering teams. They approached me shortly after launching the brand, with a visual identity they did not trust and no clear answer to why a client should pick them over the next vendor.

Project brief

Build a coherent brand image anchored in the symbolism of Wrocław, and design a responsive website that moves a technical buyer from arriving to getting in touch.

Role

Sole designer across strategy, identity and web. I ran the workshops, wrote the communication strategy, rebuilt the visual system, and designed and implemented the site.

Methods

UX workshops first, to establish who they were selling to and what those buyers needed to see before making contact. That produced the communication strategy, which drove everything downstream.

The identity was rebuilt around the gnome motif, giving the brand a local anchor competitors could not borrow, and extended across print, social and web, so the company looked consistent everywhere.

The site was structured around the decision path a buyer actually takes, with navigation and page hierarchy reworked to remove friction before contact.

Overview

Olimp Labs is a manufacturer of dietary supplements with its own online store. The store had to work as well on a phone or a tablet as on a desktop. An external UX company owned the experience design; I joined through the agency as the UI designer responsible for carrying it across screen sizes.

Project brief

Design responsive versions of the two pages that matter most in a shop: the home page, where people browse and discover, and the checkout, where they pay. Deliver mockups for four screen sizes, including mobile and tablet.

Role

UI Designer working as an agency subcontractor, alongside a business development manager, a front-end developer, a copywriter and the external UX design company.

Methods

Working from an existing UX direction made this a job of translation rather than reinvention: keeping the agreed structure, hierarchy and brand intact while each layout adapted to its screen. On the home page that meant keeping categories and offers easy to scan as columns collapsed into a single stream.

Checkout left less room for compromise, because on a small screen every unclear step costs completed orders. Designing all four sizes gave the front-end developer a reference for every breakpoint instead of leaving the in-between states to guesswork.

Overview

Body Union is a UK dietary supplement brand. The owner wanted to move the brand away from the gym-and-muscle category it kept getting sorted into, and position it around everyday healthy living instead. That repositioning had to hold across the site, and the products themselves had to be presented as distinct compositions rather than interchangeable jars.

Project brief

Design an eCommerce site with a shop, plus a product page for the brand's Amazon storefront, built on a brand image the owner had defined but not yet expressed in a digital product.

Role

UX/UI Designer working with a front-end developer, copywriter and business development manager. I owned research through interface, from the first workshops to the final screens.

Methods

Cooperation opened with branding workshops, which set the positioning that everything downstream had to respect. I ran a UX review, built personas, and mapped the user journey to understand how a buyer moves from curiosity to a specific product. That fed lo-fi wireframes, then hi-fi.

Form design got particular attention: the dosage configurator asks for personal parameters before it gives anything back, so the sequence and the amount asked at each step decide whether people finish it.

Overview

Global Consulting is an accounting firm that has served the British market for over ten years. The owner wanted a rebrand, but with a constraint that shaped the whole project: the globe symbol had to stay. A decade of recognition was sitting in that mark, so replacing it would have thrown away the one asset the brand already had.

Project brief

Refresh the visual identity without discarding its equity, produce the material the firm needed for social media and print, design the website, and implement a CRM to support marketing activity.

Role

Designer across identity, communication material and web.

Methods

The identity work was constrained by design. I simplified the globe as far as it would go and kept the existing colours, so the brand read as a sharper version of itself rather than a stranger.

That produced a coherent system rather than a logo, extended into graphic material for social media and print. The website followed the same communication assumptions and is now live.